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And You May Find Yourself

A Guided Practice To Never Fearing Death Again


Your Customers


The Who, the Why & the Where

Your Business


Models, Strategy &



Your approach to using Love & Fear in marketing your business


Determining an effective way to balance Love & Fear in business

Your Way


The courage that drives your desire to fulfill your promise and proposition


Gerry Murphy

Founder of Pentalogy Marketing


Find the Balance Between

Love & Fear

In business, as in life, our decisions and actions originate from either love or fear. Being conscious of the balance of those decisions will materially impact your business for the better. Love is shared with someone and encourages connection and community. It is a growth mindset. Fear is projected onto someone and is divisive and breaks down our norms. It is a scarcity mindset. Your business actions and decisions, based in either root will have a similar impact in your business.

Pentalogy Marketing will help you find the equilibrium of these two roots and support you in balancing the short, medium and long term view.

So, first of all, let me assert my firm belief that the only thing we have to fear is...fear itself — nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance.

- FDR, 1933

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