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  • Writer's pictureGerry

Marketing in 5 Acts - A Close Shave

In Episode 3, I walk through a study of the men's shaving market. My early experiences in this market, my experience working in partnership with Gillette and P&G, and why I believe the success of Dollar Shave Club and Harry's happened, and why I think it will continue to be a problem for Gillette unless they change their approach.

I also offer an opinion on their somewhat controversial "Best a man can be" campaign from earlier in 2019 and why I think it isn't living up to the brand truth that Nike are delivering through their "Year of the Women" campaign.

Feedback welcome by any channel and if you enjoy the show, please subscribe to ensure not missing any future content and guests!

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