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Marketing in 5 Acts - A Close Shave


In Episode 3, I walk through a study of the men's shaving market. My early experiences in this market, my experience working in partnership with Gillette and P&G, and why I believe the success of Dollar Shave Club and Harry's happened, and why I think it will continue to be a problem for Gillette unless they change their approach.


I also offer an opinion on their somewhat controversial "Best a man can be" campaign from earlier in 2019 and why I think it isn't living up to the brand truth that Nike are delivering through their "Year of the Women" campaign.


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