With Amazon’s announcement recently of their $800m investment in moving Prime to 24hr shipping, they effectively ended the race to the bottom.
It could be considered an Amazon win. In truth what did they win tho? If speedy shipping was integral to your business/brand presumably it still is today. So what’s your response?
If it never was integral, don’t let this strong arm tactic distract you from what your customer expects.
As a Prime Member my view was unchanged by this announcement. There are very few things I ‘need’ in 24hrs that Prime is my only solution. Convenient if it is, but not vital.
Since the announcement I have paid for shipping on several products that I wanted. The value equation for those decisions formed in those transactions, not in Amazon's announcement.
Don’t let the Fear of a consequence that may not impact your business materially, dictate your course of action.